Por Agustín Aveiro, Country Manager de Assist Card Perú
La importancia de la digitalización en el sector turístico se ha convertido en uno de los principales retos para todos los actores de la industria. Desde las aerolíneas, agencias de viajes y hoteles, cada uno de ellos debe considerar las tendencias de consumo online, en una época en la que la tecnología avanza a pasos agigantados.
En este escenario, toma mayor relevancia la accesibilidad y la personalización del servicio, que se adapta a las necesidades y preferencias del viajero. Asimismo, las agencias de viaje online, conocidas como OTA por su definición en inglés (Online Travel Agency), se han posicionado como un gran aliado del sector, impulsando y apoyando principalmente la venta de servicios turísticos, como la asistencia al viajero.
Una de sus características es, en base a la recopilación de datos a través de big data, conocer los gustos y preferencias de los clientes para ofrecerles productos o servicios a su medida, lo que permitirá realizar una gestión más eficiente del negocio y menos costosa; tomando decisiones más inteligentes y fundamentadas en los datos. A través de este tipo de agencias, un establecimiento asociado como una aerolínea, un hotel o un restaurante, puede aumentar su visibilidad y posicionamiento online.
Las reservas online de vuelos y hoteles, especialmente en los últimos años, se han elevado bastante por encima de aquellas que requieren una interacción humana. La predominancia de esta tendencia se establece en un 64% superior de acuerdo a un estudio realizado por Stratosjets, compañía basada en Orlando, Florida que ofrece vuelos privados.
Dentro del sector turístico, la asistencia al viajero también se ha ajustado a las nuevas exigencias y necesidades del usuario. Actualmente, se puede solicitar y/o cotizar este servicio a través de distintos canales digitales, con la posibilidad de solicitar asistencia médica o cualquier otro tipo de consulta por medio de la App, sitio online o WhatsApp
Como líderes de la categoría, estamos constantemente evolucionando para adaptarnos a las nuevas tendencias, tiempos y necesidades del viajero actual.
Acerca de Assist Card
Assist Card, perteneciente a Starr Insurance Companies, es una organización dedicada a brindar asistencia integral al viajero. Fue establecida en el año 1972, y desde entonces se ha expandido rápidamente en los cinco continentes. Dispone de 74 oficinas de atención a viajeros interconectadas entre sí con tecnología de última generación, garantizando disponibilidad de atención ininterrumpida 24/7 y multilingüe. Posee una amplia red de prestadores alrededor del mundo y tiene la capacidad de brindar soluciones y respuesta inmediata en más de 190 países, resolviendo desde una simple consulta médica hasta las eventualidades más complejas como un traslado sanitario, localización de equipaje, reserva de vuelos, entre otros servicios. VIAJA MÁS TRANQUILO. www.assistcard.com
#AssistCard #Turismo #Viajes #AsistenciaAlViajero
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